Learn PPC

How To Find High-Paying Keywords How To Find High-Paying Keywords

When it comes to pay-per-click (PPC) advertising and marketing, one concept takes... 

What Is Pay-Per-Click Part One: Overview What Is Pay-Per-Click Part One: Overview

Understanding pay-per-click (or PPC) advertising really isn’t so difficult.... 

Utilise WordPress Plugins With Your PPC Campaign Utilise WordPress Plugins With Your PPC Campaign

WordPress is perhaps the world’s premier blogging platform, and is being used... 

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All About PPC

Pay-Per-Click Advertising: The Importance of the Fold Pay-Per-Click Advertising: The Importance of the Fold

On a website, the “fold” is the area of screen available to anyone who... 

The Importance of Obeying PPC Terms & Conditions The Importance of Obeying PPC Terms & Conditions

Pay-per-click (often abbreviated to PPC) is one of the most reliable forms of online... 

Common PPC Mistakes #10: This Product Is Not Tested – At All Common PPC Mistakes #10: This Product Is Not Tested – At All

One thing that is now common to all the major search engines is that they will allow... 

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Advanced PPC Tips

15 Tips To Increase Your Adwords Profits 15 Tips To Increase Your Adwords Profits

Want to get more profit and ROI out of your Adword investments? Here are 15 powerful ways to increase not only your response rate but also sky-rocket your earnings. 1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the... [Read more of this article]

Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize

There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is a very real chance that you will end up spending... [Read more of this article]

Common PPC Mistakes #8: Resting On Your Laurels Common PPC Mistakes #8: Resting On Your Laurels

The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management – rather, it is somewhere... [Read more of this article]

Common PPC Mistakes #7: The Disconnect Common PPC Mistakes #7: The Disconnect

Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will want to avoid when you are marketing, so it is important to avoid... [Read more of this article]

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads

There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which... [Read more of this article]

Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful. Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful.

When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. What you do not need to do here is go into... [Read more of this article]

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