Website Name: YogaWeb
Website URL: YogaWeb.info
Job Type: New website, created from scratch (domain was an existing domain name that was purchased cheaply, for this purpose).
Designer: Karen Banting
Completed: Dec 2011 / Jan. 2012
Job Details: New website, created from scratch. Because the current owners had a very small budget the site was built using one of our very inexpensive, basic turnkey website packages, and a professional WordPress theme was then installed (to replace the turnkey package theme). A custom background was then added to the new theme. A new custom logo was also added.
(Basic) SEO work was done to the site to provide some free traffic. Some new and original articles were added in order to provide fresh and quality content. We also installed a premium WordPress plugin to easily find and create Amazon product posts and therefore quickly provide the site with hundreds of Yoga-related products (plus also to drip-feed future scheduled posts, thereby making the blog essentially an automated blog, and requiring very little maintenance).
A Twitter account was created, plus Twitter integration and automation was implemented. Now, whenever a post is published a tweet is also automatically sent to Twitter, too.
Site Monetization: Amazon Products were added to the site. There is also room for additional monetization methods such as banner advertisements, Google Ads and Affiliate Ads (and even text link advertising could also be implemented in the future) if the owners should wish. The new site could also sell it”s own products directly to customers in the future if the owners wanted to provide an even larger return on their investment (such as selling e-books, etc) The professional WordPress theme chosen was a 3 column (commercial) theme that allows ample placement of advertisements, yet still provides a visually striking interface.
Results: Following the launch of the website in late December 2011 it has done very well, despite being a new website and with no advertising or marketing campaign undertaken (yet). All traffic so far is 100% organic. We have since promoted (bookmarked) the new site on MixxBookmarks website, plus we have also recently implemented a (free) cross-promotion campaign via another website that we also recently built, and which attracts a similar target audience to YogaWeb (called “Animal Cruelty Free Products.com”) in return for that site receiving a free (reciprocal) link on YogaWeb.
In late Dec. 2011 the YogaWeb.info website was launched. Website traffic for January 2012 – which was the first full month since it”s initial launch – was a healthy 561 unique visitors and total of 1,123 visitors. February 2012 traffic stats are 770 unique visitors and1361 total visitors. We expect the site will continue to grow in popularity as it matures, and when / if fresh content is added. At the time of writing, the Current Alexa rank is already an impressive 636,878
NOTE: No money was spent on advertising, marketing or the purchase of any web traffic (yet) – all traffic and Alexa ranking improvement is entirely due to our SEO work and also some bookmarking and reciprocal linking techniques. The site could easily do even better with some paid advertising and or social media marketing, etc.
To view the YogaWeb.info website, please visit: Yoga Web.info